Blue Spruce Strategies:

people and policy for a healthier world.

WHAT WE DO

Blue Spruce Strategies is a strategic government affairs and communications firm rooted in the Pacific Northwest.

We bring a creative approach to making change happen by electing great people, moving good policies forward, and communicating with the public. We deliver reliable service, thorough research, and practical strategic guidance.

Our clients are nonprofits, Tribal Nations, public interest campaigns, foundations, labor unions, political action committees, and Democrats.

Blue Spruce Strategies

MEET OUR TEAM

Lisa McShane, Founder and Principal

Lisa McShane

Lisa has written the strategic and communication plans to secure dozens of political and public interest campaign wins across the Northwest.

She worked for Conservation Northwest on state trust reform for 10 years, worked for Governor Gregoire's Campaign in 2008, and won a National Reed Award in 2014 for flipping a County Council—which ultimately helped block the largest proposed coal export terminal on the West Coast. She’s worked on criminal justice reform, a range of environmental policies, transportation funding, community organizing, and communications. Originally from a long line of wheat farmers in eastern Washington, Lisa lives on Samish Island.

She serves on the boards of Conservation Northwest and Whatcom County’s Law Enforcement Assisted Diversion program (LEAD).

Also a professional oil painter, Lisa’s work can be found at www.lisamcshane.com.

Reach Lisa: lisa@blue-spruce.com

Founder and Principal

Michael Peñuelas, Senior Strategist

Michael Peñuelas

Michael has designed, directed, and won campaigns of all shapes and sizes. At Blue Spruce, he’s helped secure $100 million for childcare, protect thousands of acres of old public forests, flip critical state legislative seats, and pass bills to accelerate geothermal energy development and curtail toxic chemicals.

Michael is also the co-founder of the Center for U.S. Voters Abroad, a nonprofit dedicated to re-engaging the overseas American electorate. In previous chapters, Michael worked for candidate consulting firms, Democratic party organizations, and a range of independent PACs and community groups. He’s also sojourned as a staffer in the Washington State House of Representatives and as a policy analyst covering food and climate for think tanks.

Michael holds a Masters in Environmental Policy & Management as well as a Bachelors, with Honors, in Earth Systems, both from Stanford University.

Reach Michael: michael@blue-spruce.com

Senior Strategist

Our Partners and Clients

Tribal Governments + Entities

Lummi Commercial Company

Nez Perce Tribe

Nooksack Indian Tribe

NW Tribal PAC

Candidates + Elected Leaders

State Senator Lisa Wellman

State Senator Sharon Shewmake

State Representative Debra Lekanoff

Whatcom County Prosecutor Eric Richey

Whatcom County Sheriff Donnell Tanksley

Whatcom County Councilmember Barry Buchanan

Whatcom County Councilmember Jon Scanlon

Candidate, State Senate, Carrie Blackwood

Candidate, State Senate, Tim Ballew II

Candidate, Whatcom County Executive, Karen Burke

Candidate, Bellingham Mayor, April Barker

Candidate, Bellingham City Council, Beth Hartsoch

Candidate, Whatcom County Council, Jaime Arnett

Advocacy + Nonprofit

Act Now Project

American Rivers

Caregiver Justice Project

Center for Responsible Forestry

Center for U.S. Voters Abroad

Chuckanut Health Foundation

Clean & Prosperous America PAC

Clean Water for Puako Reef

Conservation Northwest

Cultural Access Fund Coalition

EMS Saves Lives

Fair and Equal Whatcom

FUSE Washington

House Democratic Campaign Committee of WA

IAFF Local 106 — Firefighters Union

Puget Soundkeeper Alliance

Protect Whatcom Kids

RiverStyx Foundation

Sightline Institute

Washington Conservation Action

Washington Progress Alliance

World Wildlife Fund U.S.

Yes for Whatcom Kids

Zero Waste Washington

…and plenty more.

Contact Blue Spruce